Your employer is considering an increase in weekend green fees. What information could help estimate the impact?

Estimating the impact of an increase in weekend green fees involves understanding how such a change may influence customer behavior and overall revenue. Past round history is particularly valuable in this context because it provides data on how many rounds were played, the number of customers on weekends, and trends over time.

By analyzing past round history, management can identify patterns in customer usage during peak times and understand how price adjustments have historically affected participation rates. This data helps forecast potential changes in demand as prices rise; it can indicate whether an increase in fees would likely drive customers away or if demand remains stable even with higher prices.

While other options like projected revenue models, customer surveys, and competitor pricing could provide additional insights, they do not specifically address historical customer behavior as directly as past round history. Past data serves as a concrete basis upon which to predict future actions, making it an essential tool for estimating the likely impact of the proposed fee increase.