Which statement illustrates an objective in a business plan?

An objective in a business plan is typically a specific, measurable target that a company aims to achieve within a set timeframe. The statement that improves the range of profits while also enhancing customer satisfaction effectively combines both financial performance and customer experience elements, which are essential components of overall business success.

This option encompasses broader goals that align with the company's mission, taking into account both the bottom line and the quality of service or product offered to customers. Setting objectives that focus on both profits and customer satisfaction allows an organization to measure progress towards achieving these key facets of a successful business.

The other choices, while relevant to business growth and strategy, either lack the specificity of measurable targets or are more focused on areas of improvement rather than concrete objectives. For instance, increasing brand awareness might be an important strategy, but that alone doesn't encompass the dual focus of profit growth and customer satisfaction found in the selected option.