Which of the following terms accurately describes the criteria for measuring an effective business objective?

An effective business objective must be quantifiable, meaning it can be measured in terms of specific metrics or indicators. This allows for tracking progress and determining success or failure in achieving the objective. When an objective is quantifiable, it provides a clear target, such as revenue goals, customer satisfaction scores, or market share percentages, enabling stakeholders to assess performance objectively and make data-driven decisions.

In the context of goal-setting, quantifiable objectives foster accountability and motivate the team, as everyone can clearly see what is expected and what success looks like. For an objective to foster meaningful progress, being quantifiable is essential to guide action and evaluate outcomes effectively. Thus, focusing on measurable criteria ensures that objectives are not just aspirational but also actionable and trackable.