Which of the following statements about projected customer bases is true?

The statement that projected customer bases can include members drawn from international markets is accurate because customer bases often extend beyond local residents, particularly for businesses that offer unique services or experiences that attract visitors from different regions or countries. Many facilities, especially in the golf and hospitality industries, actively market to tourists and international clientele who may be interested in their offerings. This broad perspective allows facilities to tap into a larger market and diversify their customer base effectively.

Understanding the dynamics of customer demographics is vital for strategic planning, as it can influence marketing initiatives, service offerings, and facility enhancements aimed at accommodating diverse groups. By recognizing the potential of international markets, businesses can better position themselves for growth and increased revenue.