Is opening a new driving range 5 miles away a relevant factor for estimating rounds played in the coming year?

Opening a new driving range 5 miles away is indeed a relevant factor for estimating rounds played in the coming year because it has the potential to directly impact the customer base and market dynamics of the existing facility. The proximity of the new range may attract players who would otherwise have patronized the original venue, particularly if the new facility offers competitive pricing, superior facilities, or unique attractions.

Understanding market competition is essential in facility management, and this situation exemplifies the need to consider local developments that could influence patron behavior. The new driving range could divert some traffic away from your facility, thereby affecting projected rounds played. By incorporating such relevant factors into forecasting, management can make more informed decisions regarding staffing, maintenance, and marketing strategies to either compete effectively or adjust expectations based on shifts in local demand.

This understanding helps in creating a structured approach to assess the facility's performance under evolving market conditions, emphasizing the importance of being aware of nearby competition and changes in the recreational landscape.