For developing a business plan, how can trend analysis best be described?

Trend analysis in the context of developing a business plan involves evaluating data over a specific period to identify patterns, shifts, and trends that can inform strategic decisions. The process is primarily focused on understanding how variables change over time, which is best captured by calculating average percent change. This statistical measure allows decision-makers to quantify the extent of change in various business metrics, such as sales, customer growth, and market demand, thereby providing valuable insights into the viability and potential growth of the business.

In contrast, analyzing random data does not provide a structured approach to understanding trends, while understanding market fluctuations encompasses a broader view that may not specifically focus on numerical changes. Assessing current employee performance, although relevant to overall business health, does not directly relate to the aspect of trend analysis necessary for developing a comprehensive business plan. This makes the option regarding calculating average percent change the most aligned with the objectives of trend analysis in business planning.